New Year-New Habit No. 7: Sales Letter Writing Tips

In my New Year-New Habit series yesterday, I suggested you find new ways to incorporate customer testimonials into your marketing and sales communications. Let’s look further at sales communications today and focus on the art of writing sales letters that sizzle.

A sales letter is one of the most common forms of direct marketing. However, writing an effective one isn’t easy. Many companies hire direct-marketing professionals to create their mailings, but you can write your own by following these tips.

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Learning from Social Media Sandpaper

Earlier this week, Theresa and I had the opportunity to speak with a group of professionals and small business owners on the very broad topic of social media. We braced ourselves for the usual questions:

  • How much time does it take?
  • Should I outsource it to a professional or agency?
  • What about privacy?
  • How do I measure success?
  • Does social media replace other marketing tactics?

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