New Year-New Habit No. 7: Sales Letter Writing Tips

In my New Year-New Habit series yesterday, I suggested you find new ways to incorporate customer testimonials into your marketing and sales communications. Let’s look further at sales communications today and focus on the art of writing sales letters that sizzle.

A sales letter is one of the most common forms of direct marketing. However, writing an effective one isn’t easy. Many companies hire direct-marketing professionals to create their mailings, but you can write your own by following these tips.

[Read more...]

How to Measure LinkedIn Success

With LinkedIn, like many other social networking sites, success is measured by the awareness you create for your company. The more you increase your network, the faster you will create sincere business connections. These connections can drive company awareness. With awareness, comes opportunities that will propel sales and enhance customer satisfaction.

Try measuring your LinkedIn success by assessing:

  • Relationships
  • Credibility
  • Traffic
  • Recommendations
  • Conversations
  • Goals
  • Polls
  • and more