In my New Year-New Habit series yesterday, I suggested you find new ways to incorporate customer testimonials into your marketing and sales communications. Let’s look further at sales communications today and focus on the art of writing sales letters that sizzle.
A sales letter is one of the most common forms of direct marketing. However, writing an effective one isn’t easy. Many companies hire direct-marketing professionals to create their mailings, but you can write your own by following these tips.