New Year-New Habit No. 10: Maximize PR Budgets

It’s the season for resolutions, and one of the most common resolutions is to save money. In public relations and marketing, we can turn that resolution into a habit of maximizing investments. Off the cuff, PR is 10X less expensive than advertising — and about a 100X more influential. Even so, every company wants to stretch its PR dollars. Here are my tips on how to get the most out of your public relations budget.

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