The Wolf Teaches Personal Branding

You never know where you’ll learn about PR, marketing and branding. I had a terrific reminder this week, while re-watching the movie, “Pulp Fiction.” It’s one of my favorites, and I practically have the script memorized. Yet I never realized that its characters provide fantastic lessons on the subject of personal branding. O.K. Bear with me. I know you’re wondering how John Travolta’s comeback movie taught anything. Trust me: Quentin Tarantino is a quirky producer who wove all sorts of lessons into that gritty film.

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New Year-New Habit No. 4: Get a Professional Headshot

Sometimes, we make public relations and social media too complex and overlook the most basic block-and-tackle activities. I challenge you to shore up the foundations of your PR and social media programming this year. Journalists will thank you. Your communities will thank you. And you’ll be thanked with better branding, greater media coverage and deeper conversations with your customers. Let’s start with your image. [Read more...]