Six Ways to Scare the Media

If horror-story master Stephen King advised on supernatural PR tactics, he’d surely cite the follow devilish tricks to play on the media. (Of course, media angels never would commit such sins.)

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New Year-New Habit No. 5: Be Headline-Worthy

Does this scenario sound familiar to you? “Our competitor gets all of the press. I don’t understand it. We’ve been in business longer, and have better products and services. We even get interviews – but few of them result in the kind of press we expect. What do we do?”

Instead of accepting mediocre media relations results this year, vow to get into the habit of earning exceptional press. Here are five ways CEOs can become headline-worthy. [Read more...]

New Year-New Habit No. 2: Pick Up the Phone

Are you still lurking?

In the first post of my New Year-New Habit series, “Stop Lurking and Other Resolutions,” I suggested we cease lurking this year and start commenting on the digital content we intake. Try to build this good public relations and social media habit this week by:

  • Leaving one comment on a blog you read
  • Sharing two other articles with your Facebook, LinkedIn or Twitter communities

Easy steps, right? Here’s my second suggestion, which may get some of you out of your comfort zone. [Read more...]

The Five Vital Roles of a Headline-Worthy CEO

Does this scenario sound familiar to you?

“Our competitor gets all of the press. I don’t understand it. We’ve been in business longer, and have better products and services. We even get interviews – but few of them result in the kind of press we expect. What do we do?”

This situation is played out across America, in both small and large companies. CEOs in this situation could increase their public relations IQ to boost their company’s brand equity.

CEOs today must wear many hats: visionary, fundraiser, strategist and more. Now they can hang another title on the executive hat rack: business storyteller.

To carve out a prominent place among the media, chief executives must master the art of storytelling. No one is more believable than the CEO when presenting a company’s vision to the media. Yet a dull and drab interview can kill even the most newsworthy story.

Here are five characteristics of business storytelling that every CEO must master.

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