Free Speech Pays

One of the best ways to expose decision-makers to your company is by developing a corporate speakers bureau program and putting your company’s most charismatic professionals in front of the industry.

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Do You Tell Stories with Social Media?

Last week I attended Jeff Pulver’s #140conf about Twitter in Hollywood, Calif. During the two days of short and mostly to the point speakers and panels, I realized one thing … the underlying theme of the conference was storytelling. I don’t believe this was by design, but each speaker had some kind of story to tell – marketing, life, education or writing – and turned to social media to communicate the message to their audiences.

As we use these ground breaking technologies, that allow us to communicate a message en masse to hundreds, thousands and sometimes millions of people with the click of one button, it’s important to remember that there should be a point to and a reason for communicating. Remember to know which vehicle – Facebook, Twitter, LinkedIn – you are using, for what entity you are using it and what you would like to share with that audience.

Although the kind of information shared to each audience may change slightly based on the platform, the reason for using it is the same … to tell a story.

What are your favorite stories told using social media?