New Year-New Habit No. 9: Make Cause Marketing Work

It’s the second work week of 2012. Are you on track to break out of your public relations and social media rut? Here’s one new habit you might want to adopt this year to break out: Challenge your thinking about cause marketing. Think community relations is only for big companies, such as eBay? Think again. Companies of all sizes are building their brands by giving back to nonprofit groups and charities.

The idea behind cause marketing and nonprofit sponsorships is that companies win by promoting their brands and building sales, while nonprofits win by raising funds and building corporate partnerships. Here are 10 tips on cause marketing: [Read more...]