Six Ways to Scare the Media

If horror-story master Stephen King advised on supernatural PR tactics, he’d surely cite the follow devilish tricks to play on the media. (Of course, media angels never would commit such sins.)

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Why Lemon Meringue Pies and PR Don’t Mix (Or How to Pick a PR Firm)

You already know that working with a public relations agency can bring your company profitable industry and business exposure and help you create an integrated marketing communications campaign that boosts sales. But how do you select the right PR partner for your needs? [Read more...]

New Year-New Habit No. 10: Maximize PR Budgets

It’s the season for resolutions, and one of the most common resolutions is to save money. In public relations and marketing, we can turn that resolution into a habit of maximizing investments. Off the cuff, PR is 10X less expensive than advertising — and about a 100X more influential. Even so, every company wants to stretch its PR dollars. Here are my tips on how to get the most out of your public relations budget.

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New Year-New Habit No. 4: Get a Professional Headshot

Sometimes, we make public relations and social media too complex and overlook the most basic block-and-tackle activities. I challenge you to shore up the foundations of your PR and social media programming this year. Journalists will thank you. Your communities will thank you. And you’ll be thanked with better branding, greater media coverage and deeper conversations with your customers. Let’s start with your image. [Read more...]

New Year-New Habit No. 2: Pick Up the Phone

Are you still lurking?

In the first post of my New Year-New Habit series, “Stop Lurking and Other Resolutions,” I suggested we cease lurking this year and start commenting on the digital content we intake. Try to build this good public relations and social media habit this week by:

  • Leaving one comment on a blog you read
  • Sharing two other articles with your Facebook, LinkedIn or Twitter communities

Easy steps, right? Here’s my second suggestion, which may get some of you out of your comfort zone. [Read more...]

Stop Lurking and Other Resolutions

I have a confession: I don’t believe in resolutions. The world is awash in the hope a new year brings, but I am smugly betting that most people will abandon their resolutions faster than Kim Kardashian said, “I don’t.”

I do, however, believe in creating habits that will improve your life. [Read more...]

How to Select a Public Relations Agency

It’s the end of the year, and most CEOs and marketing vice presidents are polishing off strategic plans for the new year. I’ve talked with more than two dozen executives recently who are committed to investing in public relations in 2012. They’ve asked candidly how to select an agency or consultant. They know that PR can bring their company profitable industry and business exposure and help create an integrated marketing communications campaign that boosts sales. Yet, selecting the right PR pro for your needs is critical to the success of your company. By working with an agency or consultant, you gain strategic communications counsel and an extensive database of media contacts. Here are my suggestions on some of the best ways to select your next PR partner: [Read more...]

Radical Integration of Media: 30 Speakers, 15 questions, 60 Minutes

Today’s post is an invitation to The Future of Media: Radical Integration, a virtual event on Tuesday, Aug. 23, where I will be one of the speakers answering questions about the massive convergence taking place right now in pr, advertising and marketing.

This virtual event will feature 30 PR and communications experts, industry leaders and analysts in just 60 minutes. So in one hour, you’ll hear answers to important questions, such as:

  • Is advertising dead?
  • What is the new marketing mix?
  • How has social media changed our ability to generate earned media?
  • What does success look like in the era of radical integration?

You can register now for this free virtual event.  If you can’t make it, don’t worry: You will be sent the MP3 recording and a transcript of the event just for registering.

The webinar is being presented by Cision, and you can also follow it by liking their Facebook page and following @cision on Twitter and the conversation at #radmedia.

Hope to “see” you there!