M. Scott Peck in his landmark book, “The Road Less Traveled,” wrote about striking balance in life. Balance is a discipline, like problem-solving and time management. And like most disciplines, the typical way to learn it is to get a few bruises along the way.
Peck was no different in his learning style. He wrote about his experience as a 9-year-old daredevil unwilling to give up the ecstasy of riding his new bicycle down a steep hill. His ecstasy ended when he couldn’t negotiate the corner at the bottom of that hill. The scratched up and bleeding kid no longer was the owner of a new bike. He was the owner of a twisted piece of metal, gnarled by the impact against a tree. “I had lost my balance,” Peck wrote.
How many times a day or week do you feel like you’ve lost your balance?
Earlier this week, Theresa and I had the opportunity to speak with a group of professionals and small business owners on the very broad topic of social media. We braced ourselves for the usual questions:
- How much time does it take?
- Should I outsource it to a professional or agency?
- What about privacy?
- How do I measure success?
- Does social media replace other marketing tactics?
Does this scenario sound familiar to you?
“Our competitor gets all of the press. I don’t understand it. We’ve been in business longer, and have better products and services. We even get interviews – but few of them result in the kind of press we expect. What do we do?”
This situation is played out across America, in both small and large companies. CEOs in this situation could increase their public relations IQ to boost their company’s brand equity.
CEOs today must wear many hats: visionary, fundraiser, strategist and more. Now they can hang another title on the executive hat rack: business storyteller.
To carve out a prominent place among the media, chief executives must master the art of storytelling. No one is more believable than the CEO when presenting a company’s vision to the media. Yet a dull and drab interview can kill even the most newsworthy story.
Here are five characteristics of business storytelling that every CEO must master.
The Remarx Media team has quite the networking schedule for the next two weeks. We’ll be all over Orange County and the Inland Empire. Catch us speaking at a brown bag lunch in Rancho Cucamonga. Will we see you there?
Professional Communications Exchange – April 19, 2011
Social Media Workshop and Mixer 5 – 8 p.m.
Visit the PCE website for more information and to register for the event.
Tech Biz Connection – April 20, 2011
Growing and Scaling Your Business 6 – 9 p.m.
Visit the TechBiz Connection website for more information and to register for the event.
Cocktails for a Cure – April 20, 2011
Hosted by Joseph Aldrich and Sol Cocina benefiting The Leukemia and Lymphoma Society
R.S.V.P. on Facebook.
Custom Business Planning & Solutions (CBPS) – April 21, 2011
Brown Bag Lunch 11:30 a.m. – 1:30 p.m.
Visit the CBPS website for more information and to register for the event.
We’re speaking at this one!
Southern California Venture Network – April 26, 2011
Monthly Networking Mixer 5:45 – 8:30 p.m.
Visit the SCVN website for details about the event.