We usually talk about business-to-business technology marketing here, but I have to share another story today. This one is about personal style and how one company uses blogging to show customers love. Whether you run marketing for a consumer or B2B company, you’ll learn from this quick story because your customers want to feel loved, too.
Mobile Edge manufactures designer-inspired laptop computer bags and cases. We all need one, but if you’re like me, you’re tired of lugging around that ugly black nylon monstrosity. (Okay, I do have pink hair and might be a little more consumed with style than the average B2B tech geek but bear with me, there’s a no-cost marketing tip here for you.)
I learned that Mobile Edge produces edgy, retro-styled laptop bags featuring actual pulp magazine images from the 1940s and 50s.
I. Had. To. Have. One.
And being in PR, I had to tell everyone – clients, my Twitter community, office mates, industry colleagues, random strangers shopping and dining at the Irvine Spectrum, and others – about it. Smart marketers and customer enthusiasts Mobile Edge took my story and picture and placed it on their blog. The result: I’m talking about them again with you.
The cost to them to get another PR pro to talk about their Maddie Powers retro product line: nothing. The likelihood that I recommend Mobile Edge to others and return to them for my next laptop bag purchase: a guarantee.
The take-away for you: tell your customers’ stories. Start a conversation with them. Find out their passions. Learn why they buy your product or service. Understand how to help them do their jobs better, and you’ll not only have a customer success story, you’ll have a relationship you can nurture and build.
Now it’s your turn: how have you used customer stories? Let us know.