Every week Cara and I attend Sandler Sales Institute. Sandler is a world leader in innovative sales and sales management training that has taught us some remarxable things about communication. It helps us more effectively have discussions with each other, our prospects, clients and business partners.
Last week our topic was prospecting: where and how do you find future clients? What we realized is that there is more way to prospect than we imagined, and we’re failing to take advantage of many of them. The following are a few ways to meet clients based on our Sandler discussion:
- Public speaking
- Strategic alliance
- Trade shows
- Cold calling
- E-mail marketing
- Social media
How many of these are you doing? And how many could you be doing? We asked ourselves the same questions and have committed to regularly engaging in five of the above. We’d like to encourage you, no matter your position or industry, to get out there and do the same. We also suggest you check out Sandler Sales Institute, it’s been an integral part of our business process and communication and we think it’s quite remarxable.