Remarxable Clients for 2010 First Quarter

During our first quarter of 2010 we welcomed two new clients, Roland DGA and Date-a-Human.com.

Roland DGA is the world’s number one provider of wide-format inkjet printers for the durable graphics market. Located in Irvine, Calif. Roland DGA is the US marketing, distribution and sales arm of Roland DG Corporation of Hamamatsu, Japan, a worldwide leader in the sign, graphic arts, fine art, vehicle graphics, UV, photography, engraving and 3D modeling industries. We’ll be providing social media strategy for the award-winning company.

Date-A-Human.com stems from independent Web and mobile video content platform Babelgum’s original Sci-Fi comedy commission. In the future-set series, aliens have been living on Earth for decades and the human race is diminishing. In order to help Sci-Fi lovers feeling burdened to carry on the species, series director Joy Gohring developed www.Date-A-Human.com, a dating site devoted to interspecies match-making. We’re looking forward to providing social media strategy and public relations for the site.

These two new clients certainly cover the business spectrum, from Roland DGA, which is a worldwide fully developed public company, to Date-a-Human.com, a start-up Sci-Fi Web site for a niche market. However, we feel that both companies are a perfect fit with our client profile: cutting-edge, creative and energetic.

We hope you’ll learn more about Roland DGA and Date-A-Human.com. You can connect with Roland on their Twitter or Facebook, and Date a human on its Web site or Twitter.

Social Media as Informal CRM

When you work for a small company, you may not have fancy tools at your fingertips. So if you’re anything like me, you look for ways to make your job and your day as easy as possible. My biggest realization has been that I can use a combination of my LinkedIn, Facebook and Twitter accounts to manage my client relationships.

I love my clients, but let’s face it, it’s almost impossible to remember each person’s birthday, anniversary, favorite candy bar, favorite drinking hole, etc. For those clients on Facebook, be sure to friend them and stealthily watch their posts. You can learn, without asking, their go-to place for dinner, hobbies and favorite travel destinations. I’m not recommending you stalk your clients on social media, just pay attention to what you read.

LinkedIn will often give you more professional insight, such as favorite publications or new strategic directions for their business. And, finally Twitter is a great resource for holding a quick impromptu discussion about the latest trend or silly viral video. It’s important to be top of mind with clients even when you’re not in meetings with them.

When I learn a good tidbit about my clients, I take the information and put it in their dossier. This is an informal file, often times an Outlook vCard, where I make notes about important dates, project goals and notes about how to work best with them.

People have information all over the Web that they don’t even realize is there. Use it to your advantage! How do you use social media for more than sharing your lunch?

Leveraging LinkedIn Groups for Business

Online groups, like in-person groups, are a great way to unite those for, against, supporting, discussing and interested in someone, something or… anything! While most social networking sites have a capability for groups, some are more effective than others for business purposes. A LinkedIn group can provide an excellent platform for B2Bs to gather like-minded business professionals and can help promote your company.

But how do you create a group? Most of us struggle just to check updates on our profile. Here are some step-by-step directions to help you make a group and get those you connect with passionate about the things you are.

To create a group (of which you will be the owner):

  1. Scroll over ‘Groups’ on the top navigation bar on the LinkedIn home page. Click on ‘Create a Group’ from the ‘Groups’ dropdown menu
  2. Fill in the fields requested
    • The brief summary should describe your group and its purpose. This will be displayed in the Groups Directory. Information for this is limited to 300 characters and will be visible by group and non-group
      members.
    • The full description of your group is for display on the group page. Information here is limited to 2000
      characters and will be visible by group and non-group members
  3. Once you have created your group you’ll want to invite people to join. To do this, click ‘share group’ listed under the ‘overview’ tab of your newly created group. Type in everyone you want to join and tell them why this should
    be important to them.
  4. Remember, as the creator of your group, you’re in charge, so be sure to spark discussions and send out news to
    keep your group members participating and interested.

In addition to creating your own group, we’d like to encourage you to join other groups that you find relevant. It’s a great way to create connections and stay “linked in” to your social network.