With so many people grappling with their new year’s resolutions on this last day of January, I started to think, “Instead of focusing on what I wanted to achieve personally this year, what if I resolved to give clients what they wanted (and needed) from a communications consultant?”Good client service. Results that matter. Fresh approaches to content development and social media. So I came up with this plan on how to turn clients’ wishes into service resolutions:
Want No. 1: Resource Extensions
My resolution: Get in-the-trenches with clients. One of the best compliments I received last year was from a long-time client who said, “Cara is an extension of our team.”
Want No. 2: Make Me Look Good (to the Boss, to the Board, to my Customers)
My resolution: Never become a consultant more concerned about winning industry awards than about delivering what matters most to my clients. I know that if your content, social media and marketing communications efforts don’t produce a return — on investment, objectives or reputation — they’re not working, and no award for creative copywriting or hashtag coinage will fix them!